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Russian-Americans are deservedly one of the most sought after consumer markets today. While the Russian-speaking population is smaller than those of the “Big Three” ethnic groups, it forms large segments of the consumer market in key urban centers, which makes Russian-Americans an easy group to target. New York City, Los Angeles, Chicago, Philadelphia, Boston, Seattle, Washington DC, Northern and Southern New Jersey, San Francisco, Miami, Baltimore, Detroit, and Atlanta have the highest concentration of Russian-speak
- The Russian-speaking population grew 254 percent between 1990 and 1998 and continues to increase at a rapid rate.
- The current population of Russian-Americans is estimated to be in excess of four million. This continued growth can be explained by the heavy migration of young professionals from Russia and the former Soviet Union Republics that has occurred in the last few years.
- The rapidly growing Russian-American community in this country is an ethnic consumer market with strong buying power and a tendency to be very brand-loyal.
- Russian-Americans are extraordinarily responsive to advertising in their native language, especially when it is channeled through a trusted source such as our network.
- The median household income and average educational attainment of Russian-Americans is far above that of the general population in America.
- The average Russian-American household consists of 3.5 family-members and owns 2 television sets.
For more information on the Russian-speaking audience, please refer to our Media Kit.
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