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There is a common misconception that everyone who speaks Russian is from Russia. Actually, Russian-speakers come from all over Europe and Asia. This is due to the fact that the Russian language was widely taught throughout the school system of the 15 former Soviet Republics. Russian is the most widely spoken Slavic language and is also one of the official languages of the United Nations.
There are about one million Russian-speaking families in the U.S. and over 20,000 arriving annually
Keep up-to-date on local and global current events
Active lifestyles: participate in cultural and sporting events, travel, active members of their communities
Well-assimilated, yet keep a close eye on developments in Russian
Eager to preserve their Russian language and culture
Most are bilingual but prefer to speak their native language at home
Rely on Russian-language media for latest news and information
Well educated-53% of adults have earned Bachelors’ Degrees
Above average income
As with many ethnic groups living abroad, people are more inclined to trust programming that is broadcast in their native language. The RTVI channels serve as a priceless resource for Russian-speakers as they thrive and flourish in their new country and stay abreast of what is happening in the world today.
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